ecoNEUE™
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Helping the environment through intentional design.
By designing our ecoNEUE™ collection of MacBook sleeves—ICON Sleeve and new Slip Sleeve—we're supporting sustainable sourcing while providing creatives with a protective solution.
As a durable, lightweight, FSC-certified material, ecoNEUE is sourced from responsibly managed forests and actively participates in 2-for-1 reforestation. Also, ecoNEUE is similar to leather in its premium look and feel but is completely vegan.
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An all-new, super-slim form.
We crafted the Slip Sleeve With ecoNEUE™ as an extremely slim, minimal yet purposeful form that protects and beautifully complements the slim, streamlined form of MacBook—all within an ecoNEUE exterior. This material looks, feels and behaves almost like leather—without the harm. In fact, ecoNEUE is so similar to leather that it softens over time giving it a refined, worn-in look.
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Supports 2-for-1 reforestation. Created with clean water.
As a Forest Stewardship Council (FSC) certified material, ecoNEUE is sourced from responsibly managed forests in Sweden and actively participates in reforestation: For every tree used to create ecoNEUE from renewed forests, two more trees are planted.
Additionally, this biodegradable and compostable raw material is processed in a hydroelectrically powered mill. The water used is cleaned to the highest standards and reintroduced into the environment in the same or better-than-sourced quality. And the non-toxic dye and binding process gives the textile unique, premium color options and material integrity.
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Packaging with a higher purpose.
ecoNEUE and its packaging are proudly Forest Stewardship Council (FSC) certified. FSC promotes environmentally appropriate, socially beneficial and economically viable management of the world’s forests.
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